“A lot of the services we’ve built in China are extremely specific,” Barra says. “Things like calling a driver to drive your car home if you’re drunk. That’s a very specific China thing. We’ve integrated that into the phone directory, so with a couple of presses you can have someone come to you. Or getting in line for a bank teller—you can take a number electronically if you’re within 15 minutes of the bank. We’re going to put the same type of thought into figuring out what will make our phones insanely useful in any new market.”
This article is a good summary of how Xiaomi operates. The local customization is the best bit. It’s going to be very interesting to see how Xiaomi tailors itself to the India market.