Since there isn’t much value addition coming in the shape of specific solutions to enhance device usability at the moment, Tablets are only becoming devices of convenience, essentially larger screen versions of smartphones. This has resulted in lower priority in the list of ‘must have’ devices for the average user. Tablets only make the ‘nice-to-have’ grade. To prevent the Tablet form factor from dying out, vendors must position their offerings as a distinct category, rather than just an also ran device at the cusp of a Smartphone and a Laptop PC.
Boldfaced emphasis added by me.
More evidence that China tablet makers are going to face increasingly straitened sales.
I now understand why some have ventured into TV boxes, game controllers, even Roomba clones. At least they understand they’re manufacturers of electronics, and not just tablets.
Jumping from tablets to phones is no easy transition. It’s going to be interesting to see what happens with Ramos and its phone ambitions. With the phone market in China seemingly saturated, I can’t see any domestic tablet makers making the necessary leap into the international market they need to survive. Even powerhouse Xiaomi is doing it step by small step.