Tablet Revolution? No. Pocket Revolution.

Tablet PCs exhibit negative growth in India, 1Q CY 2015 shows 13.9% decline in shipments

Since there isn’t much value addition coming in the shape of specific solutions to enhance device usability at the moment, Tablets are only becoming devices of convenience, essentially larger screen versions of smartphones. This has resulted in lower priority in the list of ‘must have’ devices for the average user. Tablets only make the ‘nice-to-have’ grade. To prevent the Tablet form factor from dying out, vendors must position their offerings as a distinct category, rather than just an also ran device at the cusp of a Smartphone and a Laptop PC.

Boldfaced emphasis added by me.

More evidence that China tablet makers are going to face increasingly straitened sales.

I now understand why some have ventured into TV boxes, game controllers, even Roomba clones. At least they understand they’re manufacturers of electronics, and not just tablets.

Jumping from tablets to phones is no easy transition. It’s going to be interesting to see what happens with Ramos and its phone ambitions. With the phone market in China seemingly saturated, I can’t see any domestic tablet makers making the necessary leap into the international market they need to survive. Even powerhouse Xiaomi is doing it step by small step.

Previously here:

The Not-So-Surprising Use For A Tablet


Filed under Android, iOS

3 responses to “Tablet Revolution? No. Pocket Revolution.

  1. Robert Jasiek

    There are good uses for the tablet form factor but too few tablets take full advantage of it. Since there are different uses, there is also scope for different tablets but some kinds of tablets still do not exist.

    A tablet is a device that can, in principle, be used indoors and outdoors. Therefore, each tablet ought to have a display suitable very well also outdoors, very reliable WLAN and long battery life. Very few tablets qualify. So few that ebook readers still are another valid device class. Tablet makers need to understand that people want tablets that also fulfil the purpose of ebook readers but offer the tablets’ variety of sizes and display colours.

    Too many tablets are designed as if they were notebooks without keyboard. In particular, reliable 4:3 Windows tablets are essentially missing. It is as if all other companies still have not understood that the iPad is successful because it is reliable and has a 4:3 screen and Windows offers very other uses than iOS. Of course, there are uses for other tablets (16:9 for modern videos etc.), but the point is that the companies fail to offer every demanded form factor / OS combination with reliability.

    Speaking about reliability: nothing is more telling that Apple’s success in China. Except for the poorest third world countries, everywhere endconsumers want devices that are so reliable that they simply work. Why then are there so many rubbish devices with countless flaws? The Surfaces are not cheap either but they are another success story because of their great reliability. The other companies have been watching this for years and nevertheless they still cannot learn.

    Why? Why can so many companies not meet demands and cannot learn? Not the tablets are dead but the development sections of too many companies!

  2. Bernie

    I have a cube tablet now used by my son. I find it extraordinary that there is a decline in demand. my son uses it simply for gaming and it has proved to be incredibly reliable. it is now over two years old and is in constant use and is incredibly fast. moreover I have the pipo P1 and I use it for writing / storage of pics emailing / presentation / chromecast / the list goes on.
    I use it on the sun deck 90 feet from my house and the wirfi is pretty good. I would love to have a larger android tablet. maybe 11 inch which would be brilliant for watching films. I do not want a phone Just a device which does all the above and Im not sure who is driving this abandonment from such a multi purpose device. not all of us want to buy Ipads. My PIPO is an amazing device I am amazed at all the negative comments. what do people expect. I only paid £175.00 for it. Just keep improving them. there are many fans of android out there. whose agenda is it to destroy this customer base.
    Bernie a massive fan of android tablets.

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