The Frog team learned that Mobvoi’s young target market in China approached smartwatches in a much more “idiosyncratic” way than the makers of the iconic international smartwatches we’ve seen so far would lead us to believe.
“They seemed to be buying less to be ‘seen’ or to project status or to communicate upwards social mobility,” said Wessler. “It was much more idiosyncratic and more for ‘myself’. So people really wanted it to look like a classic watch. The interactions and the information gained from it and the way that you play with it, it’s a more personal interaction. Toned down, classic, not so loud about being different. It’s not really about anybody else, it’s about me.”
One of Frog’s biggest inputs into how Ticwatch owners will use the smartwatch comes in the form of the Tickle strip, a capacitive strip along the stainless steel edge of the watch itself. It’s a clever solution which really pays attention to how our hands approach a smartwatch worn on the wrist.
It’s very rare to get an English-language look at something this new. Worth a read.