An ecommerce battle between the two would be waged on a variety of fronts, but after watching the Prime Day debacle, it’s hard to imagine that Alibaba won’t have the upper hand when it comes to marketing and promotional events and sales. After the folks at Amazon clean up the PR mess that was Wednesday’s Prime Day, they really ought to take a long hard look at Singles Day to find out what they should have done.
Amazon’s Prime Day was a disaster.
Not even their Kindle Paperwhite was on sale! How does that even make any marketing sense? They would have made up any loss in hardware profit with eBook profits. All those people who are still hanging onto their old Kindles would’ve jumped to upgrade.
Anyway, China’s 11/11 day has nothing to fear.
Xiaomi Final 11/11 Sales Tally
More 11/11 Sales Data
Final Overall 11/11 Sales Figure
Xiaomi Final 11/11 Sales Total
Teclast’s 11/11 Shipping
Xiaomi 11/11 Sales Figures
Xiaomi 11/11 Sale Record
11/11 Sale: Incredible New Record Created
11/11 Sale Breaking Records
The 11/11 Sales Tmall Press Room
A Variety Of Photos From The 11/11 Sale