Same-day update: Claimed to be fake.
Let’s remember this is Nokia as a brand, like Polaroid now is.
Like the Nokia N1 tablet, this will be made by a Chinese manufacturer, based on a licensed design — hardware and software — by Nokia.
It looks rather generic, doesn’t it?
I would be surprised if it makes it out of Asia.
Same-day update: Twitter.
Well then, that explains why it looks so un-Nokia.