The problem with Amazon’s Kindle platform has always been that it has been designed and maintained by people who, quite evidently, do not understand books. The device and its firmware has been designed by Lab126, a company that specializes in handheld devices, and the name, Lab126, could not be more fitting, because everything about the Kindle has felt like something put together by lab rats, from day one; people with no sense of the real-world application of their devices. I would not be surprised to hear that the engineers at Lab123 have never really read a book on a Kindle or tried to format one, for that matter.
Boldfaced emphasis added by me.
What’s even worse: Most readers don’t understand books.
They might notice it doesn’t look exactly like a “real” book and that some weird things happen with sub- or super- scripts or fractions, but otherwise they live with it for the sake of both convenience and because they’ve already sunk money into a damn device (be it a Kindle or iPad or anything else that will run the Kindle app).
I still think Microsoft’s LIT format was beautiful.
Although, these days, eBooks look best from the iBookstore on an iPad. Although that contains horrors of its own too.