Category Archives: Apple: The Company

Apple App Store: 2009, 2010, 2011, 2012, 2013, 2014, 2015 …

Critical Sharks Part IV: Fear of Apple

Take the Iconfactory’s app Twitteriffic. Maheux ran a test wherein he typed “Twitter” into the App Store search field. His app Twitteriffic was astoundingly listed as the 100th result. Sacha Grief experienced even worse results than Maheux: “The iOS App Store is so broken that I couldn’t find an app even when searching for its full name.”

It’s 2015.

I wrote this back in 2009: Apple’s App Store Needs Librarians

What I wrote in 2009 is still true six years later.

What a disgrace.

I want to rub Apple’s nose in this. Jack Ma created Alibaba so that small businesses could prosper from the Internet.

Apple has maintained the App Store so that Apple can prosper from it.

What an even bigger disgrace.

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Filed under Apple: The Company, Friction, iOS

Whatever Happened To Apple’s “For The Rest Of Us…”?

“Nobody will pay $10,000 for an Apple Watch!” & other reasons you can’t sell shit

Unless you’ve done research, every opinion you have about what people will or won’t buy comes straight from your butt.

You say you won’t buy an Apple Watch. Fine, I believe you. (Although… perhaps you said the same thing about iPods, iPhones and iPads.)

It doesn’t matter, though, whether you buy or not. Lots and lots of other people will.

Let me repeat: You are not your customer. There’s only one of you. You won’t be paying yourself.

Emphasis in the original.


The Lisa was first introduced on January 19, 1983 and cost US$9,995 (approximately $23,700 in today’s dollars.) It was the very first personal computer system with a graphical user interface (GUI) to be sold commercially. It used a Motorola 68000 CPU clocked at 5 MHz and had 1 MB RAM.

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Filed under Apple: The Company, Marketing, Pricing, Reference, Stupid

How Much Can USB-C Do?

Apple’s rumored 12″ MacBook Air may aggressively target mobility with USB 3.1 Type-C

A very interesting post. The USB-C connector used first by the Nokia N1 tablet is more than just a typical USB port.

It also makes me wonder if:

1) USB-C will be the wave of the future for all tablets, including the iPad.

2) If the Nokia N1’s USB-C port can do more than charge/connect/host.

3) If Apple will somehow tweak USB-C on their devices to make peripherals fall under their “Made for X” licensing scheme and break cross-platform compatibility.

With its USB-C connector and Intel Z3580 CPU, I’m beginning to think that the Nokia N1 is more than just a “different” tablet — it’s actually the first of the next generation of them.


Filed under Apple: The Company, iPad Mini Clones, Other Hardware

Eight Years Ago Today …

… the iPhone was announced.

And I never get tired of this

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Filed under Apple: The Company, Stupid

Core M MacBook Air?!

The next version of USB is the key to Apple’s new MacBook

After USB-C, the second thing Apple would need to pull off this laptop is the processor. Laptop makers are launching laptops with Intel’s latest Broadwell processors this week, but the chip still runs hot enough to need a fan — something a super-thin 12-inch MacBook would probably do without, given the rumored dimensions. Instead, Apple could use the Intel Core M processor to keep things cool and make sure battery life is sufficient, something the company has been investing in with MacBooks for years now. A Core M would mean that this MacBook would be super-thin, light, and small, but perhaps not a very powerful machine. The Core M would be able to power the MacBook’s rumored high-res screen — such screens are standard on most mid-range and even some low-cost laptop this year — but it wouldn’t be a screamer. Instead, it would be a great little machine for browsing, video watching, and anything that involves typing.

Man, all the companies (OK, so far just two: Teclast and CUBE) in China doing Core M tablets would erupt. The marketing that would pit their products against such a MacBook Air would be epic in its effervescence.

As for USB-C, that only makes sense. If Apple were to adopt it, Nokia would start braying too — they used it first in the Nokia N1 tablet (due in a few hours from post time, in China).

Such an Air would also bump right up against the iPad. I’d expect a US$799 price. And I think most people would go for such an Air over an iPad.

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Filed under Apple: The Company

Oh Just Noting This For Future Use

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Filed under Apple: The Company, Reference

Are Cheap Android Tablets A Brochure To Buy An iPad?

Steve Jobs, 1985, Playboy interview:

Playboy: How about the low-priced computers: Commodore and Atari?

Jobs: I consider those a brochure for why you should buy an Apple II or Macintosh. I think people have already determined that the sub-$500 computers don’t do very much. They either tease people to want more or frustrate people completely.

Playboy: What about some of the smaller portables?

Jobs: They are OK if you’re a reporter and trying to take notes on the run. But for the average person, they’re really not that useful, and there’s not all that software for them, either. By the time you get your software done, a new one comes out with a slightly bigger display and your software is obsolete. So nobody is writing any software for them. Wait till we do it — the power of a Macintosh in something the size of a book!

I did a screensnap of that too.

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Filed under Android, Apple: The Company, Pricing, Quoted, Reference

Crashy-Crashy iPhone 6? Swap It.

Apple Said to Be Stopping Use of TLC NAND Flash in iPhone 6 and 6 Plus After Reported Issues

Users who are experiencing an unusual amount of boot loops and crashes with their iPhone 6 or iPhone 6 Plus are recommended to bring their devices back to an Apple Retail Store for a replacement.

Apple acknowledges the problem even though their fanboiz wouldn’t.

This is why fanboiz can never work for Apple.

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Filed under Apple: The Company

The Apple Graft Train

The True Bendgate: How Apple Bends Reality and Why the Media is Playing Along

After the conversation each journalist is handed a white bag containing an iTunes voucher, an iPhone jacket and a device in the reporters “favorite color”. These items are referred to as “permanent loans”. This year they even gave us two models for testing – the iPhone 6 and the iPhone 6 Plus (sales value between 699.00 and 999.00 US$). We were kindly requested to send one of them back soon.

Boldfaced emphasis added by me.

Once again I point people to my FTC Disclosure.

If you have to bribe people, just how good is your product really?

If a reporter won’t buy them, what’s their real merit?

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Filed under Apple: The Company

Tim Cook Q&A In China


This bit floored me:


The interview is here [Google Translate].

The other bit of news is that Apple intends to increase the number of Apple Stores there from fifteen to forty in the next two years.

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Filed under Apple: The Company