Category Archives: Marketing
It could be anything other than a tablet. Teclast has been introducing solid state storage devices too. If I could read Chinese, the text might be a clue.
It’s Onda’s turn for the Microsoft and tag-along press junket.
There’s a detailed article here [Google Translate].
Interestingly, they show Microsoft their dual-boot Android/Windows 8.1 tablets. Not that they could have kept them secret, but still. Does this mean Microsoft actually approves?
Onda puts on a good show — but are they really “world-class” as the article claims?
Did any readers of this blog watch the live video? Was the experience smooth?
The banners are flying over at Weibo. I’ve never seen so many promo banners for any product before. Xiaomi sure does know how to rev up the hype.
And even I’ve succumbed to it.
Because this is really a kick-ass video.
See it after the break.
It’s more than just a phone. None of them have read Weibo. The Mi Router and hints of new apps have been mentioned.
Oh what the hell. Here’s one of several photos of Lei Jun during the rehearsal for January 15.
Since the announcement of the January 15 flagship phone introduction, Xiaomi Weibo accounts have been busy sending out a whole slew of new banners in the vein of the first one.
I’m not running any of those.
Xiaomi is very, very good at marketing on Weibo. But this is ephemeral material I don’t want to include. It’d just clog up this blog.
It’s becoming clear, though, that the January 15 announcement will be more than just a phone. For those who will normally be awake during China time, it might be worth watching the live video even if you don’t understand Chinese at all.
Same-day update: According to Comments, it is seventeen million reserved. That’s bloody amazing, even if there are scalpers in the queue. I’ve removed the quote marks around “record” in the post title too.
It’s not really seventeen million. This is machine translation that often fails at Chinese math. The real number could be 1.7 million or 170,000. I just don’t know. Leave a Comment if you do. As far as I can see, no one else is reporting this news in English so there’s no human translation I can
Given that reservations are being taken, the number is open to question due to scalpers (or, as Google Translate delightfully renders the word, “cattle”). The number would have more credibility if this was an open sale.
More than one in four exhibitors at the show this year will be Chinese, according to CES’s online exhibitor list.
Most Chinese brands have had much more trouble than Lenovo in building brand awareness. According to one study by branding research firm Millward Brown, only 6% of Americans could name a single Chinese brand, and those that did often associated them with negative attributes such as safety issues and fake merchandise. Interbrand’s Best 100 Global Brands ranking in 2014 included just one Chinese brand: Huawei, at No. 94.
If the first article is paywalled, drop the title into Google then click the search result. That usually does a bypass.