Category Archives: Marketing

The Story Behind “The Martian”

I had no damn idea:

1) It was originally self-published
2) It was originally a serial
3) It was once free

Andy Weir and his book ‘The Martian’ may have saved NASA and the entire space program

The story unfolded as a serial over the course of several years. At the request of fans, Weir repackaged it in an e-reader version. Some readers struggled with the downloading process, so Weir then put it on sale at Amazon via Kindle Direct Publishing, charging the required minimum of 99 cents per copy. More people downloaded it at that price than had ever downloaded it for free. They gave it positive reviews.

Not a single damn person in my bookish Twitterstream ever mentioned it to me.

And you would think Amazon would have pimped the shit out of it. They fell down on this job!

Podcast page: How Andy Weir Took ‘The Martian’ From Blog to Bestseller to Blockbuster Movie (Starring Matt Damon)

— thanks to @JulietaLionetti


Filed under Digital Overthrow, eBooks: General, Marketing, Writer, Writing

Xiaomi’s Pre-Announcement Marketing Highlights Separateness

On Monday, October 19, Xiaomi will announce several products.

A MiPad 2 is expected.

In the meantime, what to make of this?

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Filed under Android, Marketing, Windows Tablets

JD.Com Enters Silicon Valley With New Chance To Fuck Up

Alibaba Rival Opens Its First U.S. Office In Silicon Valley

Wake me up when they get serious.

After making a noise about opening an English-language version of their site, something weird happened a few months ago where the URL led to a Russian-language version!

Now it’s back to English but worse than it was to begin with — and it was pretty bad from the start.

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Filed under Marketing, Stupid

Graft Post About SanDisk Connect Wireless Stick Still Makes Good Points

Stuck at the bottom, after you’ve been convinced, is this shit that should have been at the top:

This is a sponsored conversation written by me on behalf of SanDisk . The opinions and text are all mine.

SanDisk’s Connect Wireless Stick Is A Storage Problem Solver

Still, this is a good point, among several:

For context, right now on my desk is a OnePlus One, Moto X Play, Honor 7, Samsung Galaxy S6 Edge and Galaxy Note 5. Now, all of these devices I have to spend some time with to be able to write about them. See how they hold up when at the gym, test what battery life I am getting and generally get a more hand-on feel for them. The problem is that they do not have my data on them. If I take the Galaxy Note 5 to the gym today, all my music is stored locally on my daily driver so I have noting to listen to. Well, this is where I have found the biggest use for the SanDisk Connect Wireless Stick. Any files you send to this stick can be accessed by any and all devices that you have.

I was thinking about that stick and iOS use last night. I must still investigate that in detail.

Now is a good time to remind everyone of this: FTC Disclosure.

Previously here:

SanDisk Connect Wireless Stick

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Filed under Android, Marketing, Other Hardware

Quitbit Wristband: You Die Now.

Ad of the Day: This Amazing New Gadget, the Quitbit, Tells You When Your Time Is Up



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Filed under Marketing

Sony Siri



Even Sony’s Twitter has gotten better…

Same-day update after the break

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Filed under Marketing

The AntiChrist Is Conceived


It’s probably the delivery service Xiaomi has tested in another market. Order a Xiaomi phone and, if it’s possible, have it Ubered to you the same day.

Yes, I just verbed a noun. Because.

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Filed under Marketing

Onda V919 3G Core-M Compared to Microsoft Surface 3


At IMP3Net [Google Translate].

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Filed under Android, Marketing

How It Works In The Real World

IFA is this week and there’s already been a bunch of product announcements.

Announce any damn thing you want, companies. But if you can’t get it on the shelves of a physical store, it doesn’t matter.

Here is the dream world of the so-called Rational Techie:

1) Product announcement

2) Read Internet hype

3) Compare specs to current devices

4) Decide to buy

5) Note launch date

6) Order online

7) Boom. Done.

8) Return to Amazon/vendor if disappointed

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Filed under Friction, Marketing

Xiaomi Wastes Limited Hype Attention On MiPad Price Cut



The MiPad, over a year after its launch, is finally priced like its competition was back then.

Does anybody care?

What a waste of my attention.

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Filed under iPad Mini Clones, Marketing, Stupid