Category Archives: Pricing

The Ad-Filled Vision Of Jeff Bezos

New Kindle Fires to Come With Ads

We all discovered that yesterday after the big Bezos pitch. What we find out this morning is something even worse:

What’s more, according to the product page for the Kindle Fire HD there will also be ads on the lower left hand corner of the home screen. So the entire time you use this tablet you will be bombarded with ads.

Boldfaced emphasis added by me.

Everyone has been thinking, “Oh, we can just remove the ads” by some technical method.

I wouldn’t count on that.

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Filed under Amazon Kindle, Digital Overthrow, Marketing, Pricing

Kill Agency Pricing Dead, Ms. Pozen!

Trust Buster Takes Hard Line As E-Book Probe Continues

Without mentioning Apple Inc. or the five publishers that are the target of the investigation, Sharis Pozen says she won’t hesitate to act against “collusive behavior at the highest levels of companies.”

“Competitors can’t join together and make agreements on price,”
she says in an interview. “We’re going to stop that.”

Boldfaced emphasis added by me.

She has a good record. She stopped the AT&T-T-Mobile merger that worked against the interest of customers and she stopped the “gentlemen’s agreement” among tech companies that worked against the interest of employees.

If she keeps the focus on Agency Pricing being against the interest of readers, Agency Pricing will be dead.

Good riddance to a price-fixing scheme that should have never, ever been enacted.

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Filed under eBooks: General, Pricing

1915: How Price Fixing Really Works

Another bit from the 1915 The Square Deal:

Juveniles and those who see themselves as “entitled” have a warped understanding of how prices come about and what pricing means.

In book publishing, the cartel of Agency Model pricing has done more damage to the eBook business, to publishing itself, and to the proper view of pricing, than probably anything else in the past.

Some naifs believe that $9.99 or $12.99 reflects what it “costs” to create one copy of an eBook.

They are wrong.

And those who won’t pay $9.99 or $12.99 are right.

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Barnes & Noble: We Don’t Want Ninety-Nine Cent eBooks!

My Questions for Barnes & Noble

1) There’s a rumor going around that Barnes and Noble won’t include a self-published eBook priced at under $3 on its Nook top 100 bestseller list, even if the book’s sales merit this inclusion. …

2) I checked, and 20 of the top 100 Amazon Kindle books are 99¢, but 0 of the Nook top 100 books are priced at under $3.

That’s very interesting.

When I listened to the Barnes & Noble conference call earlier this week, William Lynch mentioned how PubIt! was doing very well for them.

But the implication was ominous: Sure B&N was selling a lot more books, but they were also cheaper books, and that meant less money per-book, which even in volume would not make up for what was being lost by not selling price-fixed higher-priced Big Six Agency books.

So, basically, Barnes & Noble could sell jillions of PubIt! books but wind up making a hell of a lot less money than they ever have.

Lynch tried to hide it, but his sweat could be felt!

So I’m not at all surprised that B&N would want to point people to books that cost more than ninety-nine cents.

All you writers devaluing your work down to ninety-nine cents, you’re cutting your own throats. You will never, ever be able to raise your prices without begging like hell.

And who wants to be a beggar?

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Filed under Digital Overthrow, Pricing

The Road To 2015

Forget About 99 Cents, What If You Could Rent Mobile Games for 25 Cents?

In this post, iWork In 2011 Is Just So 2007 To Me, I wrote about what we’ll see in 2015:

Every digital good — software, video, audio, books — is cheap. Everyone can make a living doing digital goods because they are cheap and people will buy them just to try them out. A purchase is no longer a decision. All purchases are impulsive. All sales depend on attracting attention.

I didn’t figure rentals into it, but rentals are a step down that road.

And who’s to say that rental price won’t eventually be the full retail price?

Think of the numbers right now, just for iOS: Over 200 million devices.

Tech produces monstrous, unprecedented numbers like that — and they will continue to inflate.

Attract the attention of a million people worldwide in a week — which has already happened even in these early days — and even at twenty-five cents a pop, that’s a living right there.

All devices will have frictionless purchasing. Everything will just work and seem like magic.

And the money will flow daily.

eBooks today are priced like cars were before Henry Ford introduced the Model T. That will change.

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Filed under Digital Overthrow, eBooks: General, Pricing

The Ninety-Nine Cents Of Doom

Dirt-Cheap E-Readers: How Low Can They Go?

“We’ll see $99 e-readers from the major players by the holidays, if not sooner,” Mainelli said.

Weiner concurs on the $99 price-point: “Definitely by the holiday shopping season,” he says. In a recent blog post on the e-reader market, the Gartner analyst predicted that prices will fall even lower.

“Two things make sense: one is that the price drops to around the $50 mark and is marketed to those whose only aim is to read trade fiction and the like (perhaps an older demographic). Second, is (e-readers) are given away by book publishers to customers who sign up for book clubs that carry a monthly purchase commitment,” Weiner writes.

Boldfaced emphasis added by me.

Just go read this: Would A US$50 eBook Reader Be A Disaster?

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Filed under Digital Overthrow, eBooks: General, eInk Devices, Pricing

Free Is The Last Resort Of Bad Marketing

E-Book Giveaway Aims to Lift Sales

Digital publisher RosettaBooks LLC is giving away digital editions of five titles that have been turned into movies in a bid to jump start interest in them at a time when record numbers of e-books are available.

The quintet, which includes “The Graduate” and “Midnight Cowboy,” has been largely ignored by digital consumers, generating only marginal sales over the past decade. In April, cumulative sales of the books numbered an estimated 250 copies across all e-retailer websites.

Boldfaced emphasis added by me.

Of course the sales were miserable!

Do you know when I first heard about these as eBooks?

When this giveaway began!

Where the hell was the marketing for them?

Did Rosetta even try to get any site to write about them?

“Books That Became Movies Now Available As eBooks” would have been a good pitch. (Someone else can now go do that post.)

Why the hell do I have to do all the work around here?

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Filed under Digital Overthrow, eBooks: General, Free Ain't, Friction, Marketing, Pricing

John Locke. Wait. Who?

Meet The A-List Authors Of E-Book Self Publishing

The thriller author and real-estate developer Locke lives in Louisville, Ky., and is the author of seven books, all of which have hit the Kindle bestseller list. He says he’s had five books on Kindle’s top 10 list simultaneously, and claims that “every seven seconds, 24 hours a day, a John Locke novel is downloaded somewhere in the world.” He is 60.

Also:

Locke prices all his e-books at $0.99, pulling in $0.35 for each one sold (Amazon pays a 30% royalty on Kindle books priced under $2.99). He sold 369,000 ebooks on Amazon in March, and told the Wall Street Journal he made $126,000 that month. He does not plan to raise his prices above $0.99.

Hocking, Eisler, and He Who Won’t Be Named are also on that list.

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Filed under Amazon Kindle, Digital Overthrow, eBooks: General, Marketing, Pricing, Writers

HTC Flyer Creates eBay Nuttiness

Still curious as to whether or not it’s actually been released anywhere in the U.S., I went to eBay.

Which has four listed. None of which are actually in hand.

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Filed under Android, Other Hardware, Pricing, Stupid

But Could It Have Been FOUR Million?

Random hits 2m e-book sales

Random House has hit the landmark of two million e-books sold in the UK, with other leading publishers reporting a first quarter “explosion” in digital sales.

E-books currently account for 8% of RH’s overall sales, with Lee Child, James Patterson and Jo Nesbø its biggest-selling authors in e-books. The publisher is now selling e-books at a rate 10 times greater than at the same point in 2010.

The post-Christmas eBook device explosion leaves a footprint.

These are first-quarter sales, which should now reflect the fact that Random House was using the Agency price-fixing model.

That’s when The Girl With the Dragoon Tattoo went from around $5.00 to $7.00. And all their other books went up too.

I protested this. I wonder if others did too.

So my question to Random is: Had you not increased prices, might you have been looking at even bigger sales?

Previously here:

Tell Publishers Why You Didn’t Buy A Book
More About Pricing [with backlink list]

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Filed under Digital Overthrow, eBooks: General, Pricing