This, pointed out to me by @KatMeyer, is just So Wrong:
Category Archives: QR Codes
It was difficult to get a clean shot of this due to reflections. This is the best I could do:
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Powered by LTU’s proven image recognition technology, pixlinQ helps organizations link real-world, printed material to digital content using a mobile device. With pixlinQ, there is no need to include a QR code for recognition.
The thing is, a QR Code explicitly says, “Photograph me and I will give you something in return.”
An image says nothing. Who would think of taking a picture of it for more information? Someone would look like an idiot taking a picture of something and getting nothing from it.
This is not just an uphill battle, it’s an Apparency FAIL.
More QR Codes Sighted
QR Codes In Print Ads
QR Codes Hit The Street
Best Buy’s eBook Reader Selection
QR Codes Heat Up
QR Codes In Advertising
Springbox – What Everyone Should Know About QR Codes
Video: Contrasting eBook Device Visions
Huge QR Code
QR Codes are showing up in print ads aimed at the general public.
This ad showed up in today’s issue of one of the freebie daily newspapers given out in New York City:
This really is a significant move for QR Codes.
They’re turning up in NYC street fliers and stickers!
I stopped in lower Broadway Best Buy this morning to see if they’d made any changes to their eBook area. They’ve added the Kindle. They also have a new Sony Reader display — but it was a very weird trio of demo models: PRS-300, PRS-600, and a non-working Daily Edition with the new interface (PRS-950?).
I didn’t take photos of the top shelf with the demo models. The real action is below that, in what’s being stocked.
Back in April, Google added a very nifty feature to their URL shortener, goo.gl. If you simply add “.qr” to any shortened URL, you will be taken to a page with a QR code for that URL. If you scan that image with a QR code reader, it will take you to the link that was originally shortened.
I didn’t know creating a QR Code was now so easy.
Although I just tweeted that this means writers can embed QR Codes in their eBooks — for their websites and other available eBooks — I wonder if a QR Code displayed on an eInk screen would register on a cellphone camera? (Yes, you can tell I have zero personal experience using QR Codes …)
Anyone out there want to try and report in Comments?
In fact, let me try that trick here. Tell me where this QR Code leads you:
@artistikem in Comments said:
I downloaded the picture [of the QR Code], had to convert it into a PDF to sync it with my Sony Reader and it worked perfectly.
That’s an old school Sony PRS-600.
Staten Island Ferry, Whitehall Terminal:
Bus shelter, Lower East Side area (I’ve had to redact most of the first photo due to reflection — of me):
This is why I’ve said all eBook devices should also contain a camera. Imagine seeing an ad for an eBook this way. Point the camera, scan, get a free sample immediately, wirelessly! Why should anyone have to laboriously type in a book’s title or the name of the writer? Remove that point of friction!
Follow along and we’ll talk about where you might have already seen a QR code, how to install a free app on your mobile device or smartphone, and I’ll describe some of the more creative uses of the technology! Future articles will contain more technical information for developers, but for now let’s just get everybody up to speed.
QR Codes are popping up in outdoor advertisements all over NYC.