Category Archives: Writing
This is just awful: Cait’s Reviews > The Boy and the Peddler of Death.
The writer steps in and quickly displays the kind of mind that should never be seen in public.
It goes on for two pages.
Never, ever do this to yourself!
Next-day update: Being a coward, the writer deleted his posts. Tim Cushing pointed out in Comments that they’ve now been archived for everyone to still see.
Walt Mossberg, one of America’s two most famous tech columnists, shot himself in the foot. He left the “Wall Street Journal.” They’re finding out in news what we already know in music, you can go it alone, the internet allows you to do this, but in a chaotic world he with the established presence wins, the major record labels figured out the internet and the big news sites still rule.
And then you’ve got David Pogue, Mossberg’s nemesis, who left the “Times” for Yahoo and was promptly buried in the tsunami of bogus information on that site. He went from being one of the two experts to a nobody.
Bottom line… ReCode had the best tech news in the business. Walt Mossberg and Kara Swisher built a team of experts. But nobody cared, nobody went to the site, they thought their minions would follow them but it turned out they were aligned more with the “Wall Street Journal,” their former home, than the writers themselves.
He didn’t even mention Katie Couric, who is supposed to have gone to Yahoo too (did she? Bueller? Bueller?).
I should have seen all of this coming. When the two biggest mouths of book publishing — who touted self-publishing — quickly sold themselves out to Amazon, that was the warning sign.
People want to be mocking of that [Fifty Shades of Grey]. But bloody hell, that’s amazing—that [EL James] turned her fandom of something into something that’s an industry in itself. Why are we not applauding until our hands bleed? No, we mock her. We say, “Oh, it’s not very good.” Except she managed to write something that everybody wants to read. It’s “not very good”? By what standard is it not good if loads and loads of people love it? “Why don’t you f–k off!” It’s not for me, but I think she’s awfully clever.
This is the world as remade by lawyers. This is why movies are shit reboot after shit reboot. This is why TV does shit reboot after shit reboot. Art becomes “property,” like fucking real estate. Those who can’t do, who can never understand, rape the dreams of creators and turn them into whores for all the world to see.
The Girl With The Bank Account Tattoo
The Girl With The Dragon Tattoo: Book And Movie Versions
Girl With The Dragon Tattoo Trailer Mashups
Shot By Shot: The Girl With The Dragon Tattoo Red Band Trailer
New Statesman – Girls, tattoos and men who hate women
Citi uses Persado for its credit card business and says the rate at which its emails are opened has increased by 70%. In addition, the rate at which recipients who open those emails go on to click on them has increased by 114%.
“We have never lost to a human,” Mr. Vratskides said. “I’m a mathematician , and I can guarantee you, it’s like a computer losing to a human on a chess game, even worse than that…It incorporates a lot of randomness to get there, it’s like getting a needle in a haystack. We built the haystack. The human brain does not work this way.”
Enjoy your Algorithmic Armageddon, asshole.
It’s a hard truth to swallow that only a fraction of your supporters will pay up when you have a book on sale or a Kickstarter project going. In direct mail, it’s common for only 1%, or even less than 1%, of recipients to respond to an offer.
In social media, it’s common for that number to be much, much smaller, sometimes orders of magnitude smaller. Neil Gaiman once tweeted one of my projects, which I was very grateful for and also very excited about given that at the time he had about 1.5 million followers on Twitter. I got a grand total of three extra supporters. That wasn’t Neil’s fault, and it wasn’t his followers’ fault, it was entirely my fault for having a project that wasn’t compelling enough, wasn’t attractive enough. But it was a tough lesson to learn that having a big reach wasn’t any guarantee of success. It was humbling.
Boldfaced emphasis added by me.
Any post that mentions direct-mail response rates is worth reading.