The Korean-made messaging app KakaoTalk has over 70 million users and a social gaming platform running in a couple of countries. But the app doesn’t stop there. KakaoTalk has launched Kakao Page as a media and content publishing platform for companies to distribute content.
This is interesting, putting publishing inside of “social media.”
Those seventy million users — if you get a direct mail response rate of one percent, that’s seven hundred thousand!
It will be interesting to see what sell-through numbers turn out to be.
And you can expect this to show up next as The Next Big Thing at the endless book conferences…
That is, unless Amazon does a phone and gets the bright idea to include its own messaging app that incorporates this.