KakaoTalk Challenges Apple and Google with New Digital Publishing Platform
The Korean-made messaging app KakaoTalk has over 70 million users and a social gaming platform running in a couple of countries. But the app doesn’t stop there. KakaoTalk has launched Kakao Page as a media and content publishing platform for companies to distribute content.
This is interesting, putting publishing inside of “social media.”
Those seventy million users — if you get a direct mail response rate of one percent, that’s seven hundred thousand!
It will be interesting to see what sell-through numbers turn out to be.
And you can expect this to show up next as The Next Big Thing at the endless book conferences…
That is, unless Amazon does a phone and gets the bright idea to include its own messaging app that incorporates this.
Interesting. It sounds like Google is trying to do something similar with Google Plus. Only they’re not really a messaging app, and they don’t have the user base…