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Well, this is a new nuke lobbed by Amazon.
Everyone has hated the Mobipocket file format.
So Amazon is finally dumping it.
I think several factors have contributed to this:
1) The surprise success of Barnes & Noble’s NookColor
2) How eBooks look so much better on the iPad
3) The finalization of the new ePub 3 specification
4) Amazon creating the Fire tablet
In short: competition from more than just one corner (the one corner having been, up until recently, Sony with its Reader).
I have a bunch of questions:
1) Will the hardware of the new eInk Kindles handle this well?
2) Will it balloon the eBook file size (leading to fewer books stored internally on an eInk Kindle)?
3) Will Amazon transparently swap out legacy Mobi/Kindle formatted eBooks for this new format?
4) How will this fit into existing publisher workflows?
5) I don’t see any tags specifically for the new X-ray feature, so how does X-ray fit in? (They do, however, warn: “Lists the major enhancements in KF8 though it is not exhaustive”)
For all those who’ve said over and over again that Amazon will dump its own file format and adopt ePub, I think you’ve gotten your Final Answer from Amazon: NO.