The Death Knell Trademark Of Print Books

Someone went and did it. And this trademark filing makes me laugh so much.

Word Mark
BOOKS ON PAPER

Goods and Services
IC 035. US 100 101 102. G & S: Retail and online retail book store services

Standard Characters Claimed

Mark Drawing Code
(4) STANDARD CHARACTER MARK

Serial Number
85451183

Filing Date
October 19, 2011

Current Filing Basis
1B

Original Filing Basis
1B

Owner
(APPLICANT) Half Price Books, Records, Magazines, Incorporated CORPORATION TEXAS 5803 E. Northwest Highway Dallas TEXAS 75231

Attorney of Record
Molly Buck Richard

Disclaimer
NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “BOOKS” APART FROM THE MARK AS SHOWN

Type of Mark
SERVICE MARK

Register
PRINCIPAL

Live/Dead Indicator
LIVE

So, when eBooks are just called “books” finally, then all of us can call a book on paper a “bop.”