Persado Raises $21 Million to Replace Human Copywriters With Computers
Citi uses Persado for its credit card business and says the rate at which its emails are opened has increased by 70%. In addition, the rate at which recipients who open those emails go on to click on them has increased by 114%.
“We have never lost to a human,” Mr. Vratskides said. “I’m a mathematician , and I can guarantee you, it’s like a computer losing to a human on a chess game, even worse than that…It incorporates a lot of randomness to get there, it’s like getting a needle in a haystack. We built the haystack. The human brain does not work this way.”
Enjoy your Algorithmic Armageddon, asshole.
One response to “Our Bleak Turing Spambot Future”
“Enjoy your Algorithmic Armageddon, asshole.” Let’s see a computer that can come up with that!