Business Insider: You were employee number seven when you came into Apple, right?
Michael Scott: No, because I assigned the employee numbers. I was employee number seven, because I wanted number seven. I was actually employee number five at that time. So I was 007, of course, as a joke.
This is such a great interview. You can feel the early Apple emanating from the screen as you read it. It’s also hugely funny. Go read now!
Unlike big publishers, which can be sclerotic, Ms. Raccah embraced digital technology early on. The first New York Times best-seller she published, “We Interrupt This Broadcast,” paired a book with recordings of 20th-century news broadcasts in 1998. She wanted to put the recordings on compact disc, but others urged her to use tapes, saying too few people had CD players in their cars. She went ahead with CDs, and the mixed-media combo has gone on to sell nearly 750,000 copies.
She published her first ebooks in 2000: “The Golden Rule of Schmoozing” and “How to Register Your Own Trademark.” Ebooks account for 35% of sales today, and 1,200 of Sourcebooks’ 2,000 titles are available electronically.
Today is Barnes & Noble’s turn. I’ve arranged them by height:
Amazon Kindle 3: 7.5″ x 4.8″ x 0.335″ – 8.5-8.7 oz Kobo Reader: 7.24″ x 4.72″ x 0.393″ – 7.795 oz Sony Reader Touch 2: 6.62″ x 4.75″ x 0.4″ – 7.58 oz Kobo eReader Touch: 6.5″ x 4.5″ x 0.4″ – 7.1 oz Barnes & Noble Nook Touch: 6.5″ x 5.0″ x 0.47″ – 7.48 oz Sony Reader Pocket: 6.25″ x 4.25″ x 0.41″ – 7.6 oz Sony Reader Pocket 2: 5.75″ x 4.12″ x 0.34″ – 5.47 oz