This is beginning to get interesting in the run-up to the big device introduction later this month.
Filed by their beard company, Fission LLC, serial number 85312389, May 4, 2011 for MYNOOK:
Web portal services in the nature of providing a web-based system and online portal for users to remotely manage, administer and control electronic readers, handheld and computer devices, data, digital media, software applications and electronic publications, namely, books, e-books, magazines, newspapers, text and images
Hmmm… sounds like MobileMe in a way, doesn’t it?