This is from a video that has been making the rounds this week.
It’s a one hour and fifteen minute video of Steve Jobs taking questions at the Apple WWDC in 1997.
In it you can see how he already knew what he wanted to do with Apple, the idea behind iCloud, and more.
But what I want to focus on is Jobs handling an insult during the session.
Jobs is not running Apple. Amelio is. Jobs is his “advisor.” So Jobs has no real authority, as he states at least twice in the video.
About four minutes in, comes the first question that sets up the insult later on. It concerns the death of OpenDoc, a container format Apple had in development that would allow users to piece together bits from a variety of programs into one document (almost like widgets on a desktop today):
About forty-five minutes later, the insult happens. Notice how quickly Jobs catches on that the opening praise is hiding a knife that’s on a trajectory towards his back. How he handles this should be a lesson to stars, politicians, and CEOs even today.
The cut off audio was him saying he thought they had time for one more question.
You’ll notice he didn’t address what he’d been doing for the past seven years. Does that even matter? Look at what he and Apple have accomplished since 1997.